“As someone deeply immersed in physiology, neuroscience, and high performance, I’m highly considered about what I put into my body. Knowing that I’m nourishing my body daily with a clinically formulated blend of high-quality ingredients and phytonutrients gives me confidence that I’m providing focused support that works with the body’s natural systems.
"The formulation is exceptional - no fillers, no synthetic additives, and no exposure to pesticides or herbicides. That level of integrity matters.
"As a busy mum of four and a business owner working under sustained cognitive load, recovery is fundamental to how I operate. STAIT for Women capsules and the STAIT Recover formulation have become a deliberate recovery ritual, as they support my energy and vitality in a way that feels steady and sustainable, rather than stimulating or artificial.
"What I notice most is how this solid foundation spirals into other positive behaviours. When my body feels nourished and my emotions more balanced, it becomes easier to show up well - in all other areas of life.”
- Sam Gaunt, FRSPH MISMA FInstCPD
Sam is a performance and recovery specialist working at the intersection of science, leadership, and sustainable high performance.
Her academic foundation is rooted in Human Physiology and Medical Research, with a focus on neuroscience, neurophysiology and health and disease. This scientific depth underpins over a decade of applied expertise across nutrition, stress management, mental health, and sleep science, including specialist practice in CBT-i.
Having operated at Director level within a high-growth scale-up and now leading her own business, Sam understands first-hand the cognitive load, decision fatigue, and sustained pressure experienced by entrepreneurs and business owners. She specialises in supporting high-performing leaders and forward-thinking teams to optimise energy, maximise mental performance, and integrate intentional recovery without compromising ambition. As a fellow at the Institute of CPD, Sam has created over 70 pieces of education and is currently co-building specialised programs across whole-person health at Health Labs HQ (HLHQ).
Sam works with highly-driven leaders and teams who can outwork most obstacles, but biology eventually collects its debt. Her approach is structured, evidence-based, and commercially intelligent. Sleep quality, metabolic health, nervous system regulation, and intentional recovery are treated as performance infrastructure. She strengthens that foundation deliberately and strategically, because she believes it’s about having the energy to build the business and enjoy the life you’re building it for.
As a mother of four and Health Director at HLHQ, Sam embodies the standards she teaches. She trains with precision, schedules recovery with equal intention, and values both the stimulation of a city break and the restorative calm of blue skies and sea air. Supporting her own health is non-negotiable, because sustainable leadership - and showing up well as a parent, partner, and friend - begins with personal capacity.